Snippets
Reusable content blocks for emails. Creators save and reuse content across broadcasts and sequences, saving hours each week.
Snippets is a feature that lets creators save and reuse content blocks across their emails. Think of it as a personal library of pre-built sections: headers, CTAs, product mentions, signature blocks — anything a creator types repeatedly.
The insight came from watching creators copy-paste the same content between emails. They were manually maintaining consistency across broadcasts and sequences, wasting time and introducing errors. Snippets turned that manual process into a one-click insertion.
Dylan designed the full Snippets experience — from the creation flow to the insertion UI within the email editor, to the management library where creators organize their collection.
What I did
- Identified the user need through creator research
- Designed the snippet creation and editing flow
- Built the insertion UI within the email editor
- Created the snippet library management interface
- Designed categorization and search for large snippet collections
- Integrated snippets with the existing email template system
- Conducted usability testing to refine the insertion workflow